DeployBetterFaster.
Ondat is a new solution for DevOps teams and developers to manage and deploy their databases and Kubernetes instances. I created its full branding, from a new logo to a fresh visual language.
A full re-branding, from the first question.
I was called for a full re-branding, from a new logo to a fresh visual language, created through an extensive deep dive.
- UnderstandAn extensive deep dive, first to understand the product and its world.
- ResearchThen research, to find the best solution.
- IdentityAn identity that is both tailor-made and original.
Two slabs, one charge.
The symbol is made of two slanted slabs that fit together with a bolt-shaped gap between them, fading out at opposite ends. It sits beside a lowercase wordmark that mixes a bold “on” with a light “dat”.
Cyan, mint and deep blue, on night navy.
Three primary colours, a dark contrast colour and a light grey. Click a colour to copy its hex.
on billboards, cards and web
Source Sans, with a serif accent.
Source Sans Pro Bold leads, Merriweather Bold adds the editorial accent (like the “Better” in the tagline), and Lato and Assistant carry the supporting text.
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Icons for a developer’s day.
Eight icons on night-navy discs, drawn in the cyan-to-mint gradient with small orange and pink accents: a database, a folder, a locked backup, a mobile device, a monitor, a shield, mail and settings.
On screens, cards, billboards and photos.
The line “Deploy Better Faster” and the diagonal mint-to-cyan cut carry through every touchpoint. Click any image to enlarge it.
