Campaign · SodaStream USA

Make itfizz.

A social media campaign for SodaStream USA, built around the SOURCE sparkling water maker: campaign visuals, animated banners, a landing page and social ads, designed to make a kitchen appliance feel as fresh as the water it makes.

Client
SodaStream USA
Role
Senior Brand & Product Designer
Scope
Design, UI/UX
Partner
Perelview LTD
A cluster of glass-clear sparkling water bubbles in mid-air.
The campaign

One machine. Red in front, blue behind the type.

The SOURCE leads every frame: a glossy machine, a clean bottle full of bubbles and a lime-and-mint glass for the promise of what comes out of it. The brand blue carries the wordmark and the tagline.

SodaStream SOURCE campaign visual: a red sparkling water maker next to a glass of lime and mint and a strawberry, with the SOURCE wordmark in blue.
Close-up campaign visual of the red SOURCE machine at a diagonal, with a glass of lime and mint and the SOURCE wordmark.
Interactive SodaStream SOURCE hero in black, with the words Health, Variety, Convenience and Design orbiting the machine among fruit.

Campaign key visuals: the red SOURCE, and the black SOURCE with its four benefits (health, variety, convenience, design).

Colour story

Pick a colour. The whole frame follows.

Each machine colour re-tints the entire layout: the backdrop, the type and the award line stay the same, so the campaign scales across variants without feeling repeated.

SOURCE campaign layout in red: red machine on a deep red background, with the line The world's most awarded kitchen appliance 2013-14.
SOURCE campaign layout with a red and a blue machine side by side on a light grey background.
SOURCE campaign layout in blue: blue machine on a deep blue background, with the line The world's most awarded kitchen appliance 2013-14.
Dark SOURCE layout with a diagonal cut across the frame, the SOURCE wordmark, the award line and a close-up of the black machine.
Landing page and social

From the feed to the checkout.

The same visual language carries into the landing page and the sponsored post, so the click lands on exactly what the ad promised.

SodaStream landing page: the red SOURCE with a headline about homemade sparkling water creations, a short description and the Watch video, Store locator and Buy online buttons.
Landing page: homemade sparkling creations, with watch, locate and buy actions.
A sponsored Facebook post for the SodaStream SOURCE with the red campaign visual and the offer Only 99.99 dollars plus free shipping.
Sponsored social post, shown in context.
Next

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